Forth Lecture: Graphic Design

Now, we are learning about graphic design which has been taught by Mr. Radzi Bedu.
What is Graphic Design?

Graphic Design is defined as the art or profession of visual communication that combines images, words, and ideas to convey information to an audience. It can be work with drawn, painted, photographed or computer-generated images (pictures), but they also design the letter forms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even a computer screen.

What is Graphic Design for?
Graphic Design is designed for visual communication and presentation.

The Graphic Design communicate with the audience with just the graphic in the form of picture, painting, photograph and so on. It also brings the meanings and message through the media to audience.

So, Graphic Design can be seen often in advertising and poster.

A great Graphic Design can successfully bring the message to audience even without their notices.

Normally, graphic design arranges info visually using typography and illustration in such a way that it successfully tasks the concept to visual look. Here some example of Graphic Design.\

By, Yee Kuang Hooi.

Hiccarus Lesselion, 1102702258.

Week 5: Graphic Design

First thing first, what is Graphic?
Graphic is a visual presentation art form on a surface, paper, canvas, computer screen and so on.
Example, drawing, photographs, line arts, typography and so on.

Now, what is graphic design?
Graphic design require a designer with a creative brain to create an art called graphic design. Graphic design can be a photograph, combination of graphic and typography, and most importantly they are mostly created by computer software.

A graphic design shows a lot of thing, "A picture worth a thousand words" yes its true. Through a graphic design contains emotions, feeling, story, message and much more. Designer create this graphic design mostly is for music album, movie poster and advertisement.

Example:

Graphic with Typo

Typography

Photograph with graphic

Pure Typography

Pure Graphic Design

by: Koh Soo Hong

      1102700466

Graphic Design

What Graphic Design mean ?

Graphic design which include text and illustration which are creatively compose together to create a art form. The whole field involve in Visual Communication that art or design communicate with client such as in the form of icon, symbol and index. Graphic Design also can bring the mean of designer communicate to a client or a product to communicate with a user through its visual design.

Every designer of a graphic art aim to their target audience and target market, to them their design are mainly attract to the own interest user and not overall user as now the market getting wider and wider.

Week 5- Graphic Design by Tai Qiu Xian

Graphic design is the art of visual communication that combines with picture, image, text and ideas to communicate message or information to an audience. A graphic designer is the one who manage all the arrangement and use element on different type of media. The common uses of graphic design include poster, magazine, newspaper, product package, website, photography,computer generate image, TV ads, menu, logo, typeface and T-shirt design. Graphic designer is to make thing look good and clearer and to make the produce more attractive.

Graphic design is a part of our daily life because that will always interact in our life such as newspaper and magazine. A good graphic design that should be communicate the idea or message very clean to the audience and the design does not make audience confuse. Even the design is just a picture, it able to bring out the idea to the audience.

Graphic design can show or explains the product behind of the story.For example, when we see the design, we understand the product that what the designer want to bring out just with some text and picture. Sometimes it can be either use image or text to represent a product to the audience. Graphic design brings image or text is look special or not ordinary that it will gets a lot of attention and great impression from the audience. Although an image can represent a thousand of words but sometime text can help audience more understand the design content.

A graphic designer should understands the material and target audience of the product. Some of the designer  will came out creative design is based on their experience and their research. There have a million type of the typeface in the world, designer have to choose suitable typeface for their product to make the product look special and attractive. Graphic designer is very important because they job is to change the world to more creative, colourful and much more interesting.

Some example of the graphic design

Week 4: Affordance

An affordance is a quality of an object, or an environment, which allows an individual to perform an action. For example, a knob affords twisting, and perhaps pushing, while a cord affords pulling. The term is used in a variety of fields: perceptual psychology, cognitive psychology, environmental psychology, industrial design, human-computer interaction (HCI), interaction design, instructional design and artificial intelligence. wikipedia definition http://en.wikipedia.org/wiki/Affordance


Basically affordance is a visual perception  of an individual, and this visual perception trigger an individual to perform an expected action. For example,  button of numbers of a calculator, hammer, a bag and more, these tools need not any instruction for user to read or understand in order to use the tool. The direction of understanding its function of a tool, is very straight forward/ direct perception and easy to use.

Affordance apply on variation of application, such as industrial design, human-computer interaction, interaction design and much more.
This is some example of simple yet useful and easy to understand tools:

Button of the calculator, especially the number, direct perception.

Hammer, a tool of holding and hitting.

Not all affordance are true/ function-able, it called false affordance, the best example is placebo button, basically is an useless button, you can push it but there are no effect/ outsome by pushing the button.

Affordance

What is Affordance ?
According to the dictionary (http://dictionary.reference.com) affordance bring the meaning of a visual clue to the function of an object. The properties of affordance are exist to the action capabilities of a particular actor. Example of affordance are door knot which we automatic will twist it or unlock the door, a chair is to let us seat on it and many more which affordance told us what we see there a clue/direct clue for user to know how does it function.


How affordance apply to robotic ?

Honda ASIMO Robot

This robot are program to resemble human being that able to walk in manner. "ASIMO" is a further evolved version of P3 in an endearing people-friendly size which enables it to actually perform tasks within the realm of a human living environment. It also walks in a smooth fashion which closely resembles that of a human being. The range of movement of its arms has been significantly increased and it can now be operated by a new portable controller for improved ease of operation. Robot now are apply with the sense of humour which will one day replace human as human vs robot.

Robot dogs know what to do with the ball is because it had been program by its programmer where when they saw a ball the know immediately how and what to do with the ball just like a baby which started to learn new stuff, parents teach them patiently and they finally know how to craw, stand and walk.

Everything are start from how it design and how we take it. Is either a easy way or a complicated way this is how an action capabilities to a particular actor.

Third Lecture: Affordance

Customer is the one will buy the products from the seller, so it is important to have customer for anyone who selling the product. Especially the bigger companies and industries, they need constant customer to support their own company or industry. And that's how it makes the customer's need become priority.

              Customer now are very intelligent and picky, they do not same like old time. They are more picky and have better expectation than the old time before. In the old time, most of the people doesn't care about what the product is made or either should they buy it. They will just buy it as long as they will use it. But now, customer request for more better quality of the product that could satisfy their needs. Customer's need are priority, and they are a King right now, every seller have to make something that could satisfy their needs and expectation only they will buy it, they are always right and never bargains. Every company have to follow the needs of the customer to make the product that would satisfy their need, this has made that many products has produced in better quality and could fulfill customer needs.

              Affordance is a quality of an object, or an environment, which allows an individual to perform an action. According to the psychologist J.J. Gibson, affordance refers to the qualities of the physical  world that suggest the possibily of interaction relative to the ability of an actor (person or animal) to interact.The term has further evolved for use in the context of HCI as indicating the easy discoverability of possible actions (from wikipedia).

              For example, people will turning a knob, sitting on chair, hold pencil, turn switched so others. These are the normal reaction when a person was react or interact with certain item. It is happening unconsciously, people will automatically turning a knob but not hitting it, sitting on a chair but not turning it and holding a pencil but not to sit on it.

Isn't it will be weird when you are thinking to sit on a bomb?

              

               Affordance is example like a branch, the affordance of branch as "a nice place to sit" depends on the quality and material made of the branch and the capability of the actor. The point of affordance is have different design but still can function normally when a person or actor was interacting with it, which is the actor can still know how to use a product even there is no any instruction given or guide. Just like door knob, originally people use round door knob to turn it to open the door. But someone change it into a handle, but people still know how to react with the handle and open the door and it has make some people who might have difficulty to use it more easily. So, that is a good example of Affordance. Other than door knob, there is others object have good affordance design too.

Handle type 

Door Knob

Even there is different type of electric switches, but we still know how to interact with it in proper way.
This is a good affordance design which can satisfy the customer on design and 
do not change the goal of the actor change. 

              Besides the Affordance, there is a perceived affordance. It refers to perceived properties of the object that suggest you how to use it. They suggesting to customer how to use their product properly. The Perceived Affordance consist of 4 elements which is context, culture, instinct and mental models. 

              Lastly, why must we have affordances in design? This is because it helps to guide the user how to use your product and do not make your customer frustrated when they are confusing on using your product. When the things can explain itself, it has a good affordance. The most important is persuasive technologies, persuading the user to buy your product. You must have a good persuasion to attract your customer to buy your product in the design. A good affordance of product could have a good persuasion on customer, because it gives the reason for a customer to buy them.

by: Yee Kuang Hooi
Hiccarus Lesslion. 1102702258