Simplicity is the state, quality, or an instance of being simple.
Huaman Perception
Chunking
A term reffering the process of taking individual units of information and group them into larger units.
Most common example of chinking are phone numbers.
It often a useful tool when memorizing large amounts of information.
By saperating disparate individual elements into larger blocks, information become easier to retain and recall.
Contrast
To show the unlikeness on comparison with something else. Differences along a visual dimension (size or color)
Contrast is irregularities in design that:-
-Communicates information
-Make elements stand out
Visual Variables
Visual Variables are used for communication by encoding data + drawing distinctions between elements.
Two ways that visual variable work on perception:-
-Selectivity
-Associativity
Selectivity
A person will select a single value out of the whole visual field.
Put it in simple way, on a visual field which part attract the viewer the most, using position, size, orientations, hue, value and texture.
Associativity
Assiociativity is opposite from selectivity, a picture/ photo apply assiociativity, meaning that the picture, subject, colour, position all blend together. Another definition is very hard to spot where the subject is...
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