Well for me simplicity can be either good or bad. For example, a designer is designing a logo, website, artwork and much more cannot apply simplicity in it, because design required simple not simply, the outcome of simply will be a bad design, but for simple design is a good design, "Simple but not Simply".
But simplicity fro designing also can be good as well, simplicity is a process of elimination, simplicity forces you to have a good reason for everything, "Simplicity is not Simple".
"If you cant explain it simply, you don't understand well enough" Albert Einstein
Chunking
Chunking is psychological term, in psychology, is a phenomenon whereby individual groups perform a memory task. Chunking also can be define as method of memorizing.
Example:
2 7 4 7 9 3 2 1 6 8 3 3 6 8 2 3 4 0 7 4 6
274 793 216 833 682 340 746
Visual Variable: Selectivity
A person will select a single value out of the whole visual field.
Put it in simple way, on a visual field which part attract the viewer the most, using position, size, orientations, hue, value and texture.
Example:
Which part of the picture attract you the most?
Is it the sun that you see first?
Assiociativity
Assiociativity is opposite from selectivity, a picture/ photo apply assiociativity, meaning that the picture, subject, colour, position all blend together. Another definition is very hard to spot where the subject is...
Example:
Pattern
Can you find the cat in this picture?
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