Week 4 - Affordance By Tai Qiu Xian

Customer is the one who buy product or demand a product from another person or a company. Customer is the king nowadays and they are always right, they buy a product or demand that they are needed from a company. They have so many choices, so supplier have to promote the product to the customer to let customer know what produce is suitable for them.  We can never bargain with the customer because only customers know what they need and what makes them feel comfortable when they use the product.

Sometimes customer demand something from a company, they need to go through some procedure such as design department, programming department, business department and several departments.

The picture above is show about customers ask or need something from the company but end up they received something totally different if his needs are not clearly state. This is a time consuming process but it is better than delivering a completely different thing.

An affordance is a quality of an object, or an environment, which allows an individual to perform an action. For example knobs are for turning, balls are for throwing or bouncing and chairs are for sitting on. The affordance of a branch as “a nice place to sit “depend on the qualities of the branch such as the shape and the material of the product. Besides that, it also depends on the capabilities of the person and actor such as the size of the body.

The properties of affordance is when a product or a design with no instruction but the user still know how to use it very well without thinking of it, for example the button is design to click, the door knots  is design to grip and turn to open it. Rubber handle fits on doorknob to allow easier opening by people with gripping difficulties. A good door knots is have to be suitable the shape of the hand and the average height of the arm.

Why we should have affordance in design, it is because affordance in design is like a guide users, when a design without affordance user will be very confuse and it is very difficult to use.

In conclusion, a good design requires affordance and persuasion, when a design is with good affordance the design itself will persuade the customer  without any outer source and the customer themselves will persuade others to get the same product.